How to Pitch a VC

Pitches are for script writers, movie producers, or ad agencies. Nobody starting a company should, in the dreadful vernacular, “pitch a VC.” Really smart founders know they are selecting business partners for the next five to 15 years. In meetings with prospective partners, founders should be buying as much as selling.

Silicon Valley teems with investors. Yet for startups there are not many true long-term business partners. Part-timers can get into 50 or 60 companies a year, and others can pile in when the risk has evaporated. That’s not hard. Selecting and working with founders determined to build market leading companies that can prosper 10 to 30 years from now is different—and very difficult.