How to Get a Star to Use Your Product
Have a dress, bauble, or shoe you want to see on the red carpet? Product placement expert Susan Ashbrook explains how to do it
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Put together a target list of 50 to 100 celebrities who might like your product. Cast your net wide. Find those celebrities’ handlers—their managers, publicists, stylists—using websites like Who Represents and IMDb. Call and pitch your product in a succinct manner. Most often they’ll ask you to e-mail photographs and a paragraph about what it is you’re asking.
These people are bombarded with products, sometimes thousands each week, so, depending on the cost of your item, it may be worth sending a sample. Package it nicely, so opening it reminds them of Christmas. Your message should include a bit about yourself and your company and why you think the product would be great for that particular celebrity.