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Facebook Revenue Will Reach $4.27 Billion, EMarketer Says

Facebook Inc., the world’s largest social-networking service by number of users, will generate $4.27 billion in revenue this year, more than double the $2 billion made in 2010, according to research firm EMarketer Inc.

The company will get $3.8 billion from advertising this year, up 104 percent from $1.86 billion in 2010, New York-based EMarketer said today in an e-mailed statement. The company should make $470 million from Facebook Credits, a virtual-currency program that lets users buy items in games, more than triple the $140 million it made last year.