Tennant Sued in Europe by Kaercher Over ‘Active Water’ Ads
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Tennant Co., a Minneapolis-based cleaning solutions manufacturer, was sued in three countries by German competitor Alfred Kaercher GmbH over advertising claims for floor scrubbers.
Complaints were filed in Belgium, Germany, and the U.K., over claims in Tennant’s advertising that its machines convert tap water into “active water” giving it the same power as a cleaning agent, Kaercher said in a statement.