Fizzback Scores $80M Payday, but Did It Sell Too Soon?
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News came in Monday morning, Sept. 19, that British startup Fizzback—a software business focused on helping companies improve customer service—had finalized an $80 million acquisition by Israeli firm Nice Systems (NICE).
It appears to be a pretty good deal for both sides: Nice is a major force in customer relations software, with 25,000 clients including most of the Fortune 100. But it has tended to focus on analyzing voice responses to understand what customers think, leaving a space for Fizzback, which lets businesses ask people for real-time text feedback on their mobile, the Web, or via social media.