Skip to content
Subscriber Only

‘Angry Birds’ May Slingshot Into Starbucks in Retail Expansion

“Angry Birds” game creator Rovio Entertainment Oy is working on alliances with Starbucks Corp. and other retailers to reach new customers and sell a wider range of products.

Rovio, whose smartphone game has been downloaded more than 350 million times, is in discussions with Starbucks about in-store promotions, Wibe Wagemans, a senior vice president at the Espoo, Finland-based company, said in an interview. Rovio may offer virtual goods and set up electronic leader boards in stores to tout top-scoring “Angry Birds” players.