IBM Hired by Huawei for Branding Advice Amid Tablet, Cloud Push

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International Business Machines Corp. was hired to advise Huawei Technologies Co. on branding strategy as the Chinese telecommunications gear supplier expands into tablet computers, smartphones and cloud computing.

The project involves 25 consultants from the world’s biggest computer-services provider and is expected to be completed by the end of November, Ross Gan, a Huawei spokesman, said in an interview today. Harriet Ip, a spokeswoman for Armonk, New York-based IBM in Singapore, confirmed the arrangement by phone today. Financial terms weren’t disclosed.