TV Executives Cite Ad Strength as NBC Fills Super Bowl Slots
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Television executives from Comcast Corp.’s NBC Universal, CBS Corp. and Discovery Communications Inc. said advertising remains strong in the second half of 2011, bucking concern that the economy may be slowing.
NBC Universal has already sold out most of the advertising for the National Football League’s Super Bowl in February, Stephen Burke, the unit’s president and chief executive officer, said today at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in Beverly Hills, California.