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Sprint Said to Plan Unlimited Data Offer With Apple’s IPhone

Sprint Nextel Corp. will offer Apple Inc.’s iPhone next month with unlimited data service plans to distinguish itself from rivals AT&T Inc. and Verizon Wireless, according to people familiar with the matter.

Sprint, the third-largest U.S. wireless carrier, plans to begin selling the device in mid-October under a deal with Apple for the next model, the iPhone 5, said the people, who wouldn’t be identified because the plans aren’t public. Becoming the country’s only operator to offer the device with unlimited data service for a flat fee may help Sprint draw customers from AT&T and Verizon Wireless, which already carry the phone, they said.