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Microsoft Adds Display-Ad Tools as Customers Choose Google: Tech

Microsoft Corp., the largest software maker, is adding features to its Internet display-advertising products to keep from losing customers to Google Inc. and Facebook Inc. in the $12.3 billion U.S. market.

Microsoft is unveiling tools and partnerships with AppNexus Inc. and MediaMath this month designed to help customers more effectively tailor ads and measure their impact. Sales of graphical display ads, including banners and videos, are poised to climb 25 percent in the U.S. this year.