Audi Cuts A6 Price as Lure for U.S. BMW-Mercedes Drivers: Cars

Volkswagen AG’s Audi, the luxury brand trying to double its U.S. sales, has lowered the sticker price of its redesigned A6 midsize sedan to grab more market share.

The new A6, now in its first full month of sales, starts at $41,700, the company said on its website, down from $45,200 for the previous model. Bayerische Motoren Werke AG’s 5-Series line, which outsells the A6 almost fivefold in the U.S., starts at $45,050, and Daimler AG’s Mercedes-Benz E-Class sedans start at $49,400 and outsell the Audi model almost 6-to-1.