What Neuroscience Can Teach Leaders

What’s on the minds of business leaders these days? Judging from the explosion of books and articles on the subject in the past year or two, it’s quite obvious: their own minds. The burgeoning field of neuroscience—the study of the nervous system and the brain—has gone mainstream. The race is on to translate its insights into practical applications at work.

Consultant David Rock takes up the topic in his thought-provoking book Tony Schwartz does the same in A recent piece in entitled “That’s The Way We (Used To) Do Things Around Here,” by Jeffrey Schwartz, Pablo Gaito, and Doug Lennick, explores how knowledge of neuroscience can give companies an edge in creating lasting cultural change.