Pursuits
Tiger Woods Is Dropped by TAG Heuer From Watch Endorsement
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TAG Heuer, the Swiss watchmaker owned by LVMH Moet Hennessy Louis Vuitton SA, ended its endorsement agreement with Tiger Woods when the golfer’s contract expired last month.
TAG Heuer, based in La Chaux-de-Fonds, had limited its use of Woods’s image in certain markets following a November 2009 car accident that led to his admission of marital infidelity and personal and professional decline. The company signed Woods in 2002.