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El Clasificado Balances Print Growth With Online Push

Growing up in East Los Angeles, Martha de la Torre spoke South American-influenced Spanish, which often elicited playground taunts from her classmates, mostly Mexican-Americans. Midway through elementary school, she swore she’d never speak Spanish again, except to her Ecuadorean grandmother.

Today she runs El Clasificado, the largest free, weekly Spanish-language classified print publication in the U.S., reaching more than 1.5 million people. It’s the flagship title of the thriving 130-employee publishing company de la Torre and her husband, Joe Badame, started 23 years ago for Southern California’s Latino population.