Ford Seeks Higher Sync Sales by Cutting System Price to $295
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Ford Motor Co. said it’s reducing the price of its in-car communication system to boost sales of the option that lets drivers make hands-free calls as more states ban the use of cell phones while operating a vehicle.
The Sync system’s price will drop to $295 on 2012 Ford models, $100 less than the option’s cost on current model year vehicles, the Dearborn, Michigan-based automaker said today in a statement. The 2012 Edge crossover and 2012 Explorer will be first to offer Sync at the lower price, Ford said.