The B-School Case Study Gets a Digital Makeover
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New York University management professor Glenn Okun throws a 500-page, spiral-bound book of Xeroxed course materials onto his desk. The thick tome contains nearly 20 business case studies and represents just half the reading his students will plow through this fall—fairly typical of MBA courses.
"Leafing through one of these is like leafing through the equivalent of the Manhattan Yellow Pages," he says.