Pursuits
Record Gold Price Fails to Deter Buying in India, Jeweler Says
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Consumers in India, the world’s biggest gold user, are boosting purchases of the metal for investment, undeterred by record prices, according to jeweler Joyalukkas India Ltd.
“Our sales have only gone up even though the price is going higher,” Chief Operating Officer P.P. Jose said in an interview from the company’s headquarters in the southern city of Kochin. “Gold has become so strong, people are investing more in gold.” Joyallukas has 24 stores in India and 50 in the UAE, he said.