Daily Mail Raises Cover Price as Advertising Sales Decline
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Daily Mail and General Trust Plc is increasing the weekday cover price of the Daily Mail newspaper for the first time in more than three years to counter declining advertising revenue.
The price for the Monday to Friday edition will rise to 55 pence from 50 pence starting next week, the London-based company said in a statement today on PR Newswire. Prices for the Saturday edition and the Mail on Sunday will remain unchanged.