Liverpool’s Asia Tour Vital to Standard Chartered Sponsorship
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Standard Chartered Plc, the international bank that sponsors 18-time English soccer champion Liverpool, says the team’s tour of Asia next week is one of the reasons it agreed to pay out a record 81.5 million pounds ($29.6).
The U.K.-based lender, which gets more than three-quarters of its profit from Asia, started a four-year contract with the Reds on July 1 last year. The club flies out in two days to start a tour that will include exhibition matches in China and Malaysia as well as an open training session in Singapore.