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Economics Where the DJ Is in the Next Cubicle is a music-streaming site with a social twist

On Thursday, June 30, Kelly Reeves sent out an invitation to her 1,900 followers on Twitter to join her on—a new, social media website that lets users share songs with friends and strangers while publicly celebrating each other’s musical tastes. “DJing in the Shameless POP! Room,” Reeves wrote. “Come hang out. Now playing *NSYNC.”

Since making its debut in early June, has become the go-to music service for Reeves and other plugged-in meme chasers from New York to San Francisco to Austin who want to gather to spin their collective soundtrack. “It’s a really good music discovery tool,” says Jeremy D. Williams, 25, an ardent user in Chicago who works as a “creative technologist” for ad agency DDB. “There’s something for everybody.”