Emirates’ Rainbow Sheikh Exemplifies Record Rolls’ Sales: Cars

Sheikh Hamad Bin Hamdan Al Nahyan, a member of Abu Dhabi’s ruling family, is one of the reasons why the Persian Gulf region has become a hot market for luxury cars, even as political turmoil grips other parts of the Middle East.

Sheikh Hamad, known as the Rainbow Sheikh for his penchant for bright colors, exemplifies the region’s automotive excess. His collection of more than 200 vehicles, which includes a five-meter (16 feet) high replica of a Dodge Power Wagon and a see-through disco car, is housed in a pyramid-shaped museum.