Make My Independence DayRoger Bennett
The only thing more American than the Fourth of July is a shameless marketing opportunity. And we’re not talking about Transformers 3. This year, 62 million Americans will show off their patriotic decor and 89 million will show off their red, white, and blue-inspired clothing. A huge market has emerged for sexy Betsy Ross costumes, Americana toilet bowl lids, and even patriotic animal uniforms.