Nissan Aims to Boost Market Share, Margin in Midterm Plan

Nissan Motor Co., Japan’s second-largest automaker, aims to increase its share of the global car market to 8 percent over the next six years as the company expands in fast-growing emerging economies.

Nissan plans to boost its share from 5.8 percent in the year ended March 31 and to widen its operating profit margin to 8 percent from 6.1 percent by fiscal 2016, the Yokohama-based carmaker said in a midterm plan announced today. The company will introduce 51 new models over the next six years as it aims to capture 10 percent of global luxury-car sales, according to the plan. Nissan will also build a new plant in Brazil.