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New York City Plans Campaign to Woo Gay Weddings

New York City Mayor Michael Bloomberg plans to unveil a campaign to sell the most populous U.S. city as a gay-wedding destination after thousands marched to celebrate the state’s legalization of such marriages.

The “NYC I Do” campaign “will create millions of dollars in additional economic impact to the city’s $31 billion tourism industry,” Kimberly Spell, a spokeswoman for NYC & Company, the city’s marketing office, said yesterday in an e-mail. Bloomberg will unveil more details in coming days, she said.