New York City Mayor Michael Bloomberg plans to unveil a campaign to sell the most populous U.S. city as a gay-wedding destination after thousands marched to celebrate the state’s legalization of such marriages.
The “NYC I Do” campaign “will create millions of dollars in additional economic impact to the city’s $31 billion tourism industry,” Kimberly Spell, a spokeswoman for NYC & Company, the city’s marketing office, said yesterday in an e-mail. Bloomberg will unveil more details in coming days, she said.
