FarmVille Meets the Hollywood Tie-In
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What's a Hollywood producer to do after selling the rights to the DVDs, TV show, action figures, and apparel tied to a summer blockbuster? It's 2011, and that means: branded virtual goods.
Social games played on Facebook are the new frontier for film and television tie-ins. This summer, two movies—Disney's (DIS) and Fox's (NWS) —and a popular Showtime (CBS) series will attempt to build buzz and some extra revenue by featuring their characters in Facebook games.