Stilettos Invade Startups as Niche-Shopping Sites Attract Women
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Alexis Maybank, co-founder of the shopping website Gilt Groupe Inc., says her 5-inch stilettos are meant to send a message: being feminine and starting a technology company aren’t mutually exclusive.
She and Gilt co-founder Alexandra Wilson are part of a growing group of women at e-commerce companies tailored to specific areas, such as food or fashion, where the female perspective is seen as vital. SharesPost Inc., a site that tracks privately held companies, values Gilt at $2.4 billion, making it a leader among startups founded by women.