Pursuits
Audi Aim to Unseat BMW as No. 1 Enhanced by Indoor Track: Cars
This article is for subscribers only.
Audi AG will spend more than 10 million euros ($14.3 million) on an indoor test track at this year’s Frankfurt show to outshine BMW and Mercedes-Benz as rivalry among the three biggest luxury carmakers intensifies.
Audi, which had previously showcased its models as part of the Volkswagen AG group’s display, is investing more than ever to have its own pavilion. The biannual Frankfurt International Motor Show, Europe’s biggest, runs from Sept. 15 to Sept. 25.