Prudential Targets Japan Where ‘They’re Old, But They’re Rich’
This article is for subscribers only.
Prudential Financial Inc., the U.S. life insurer that spent more than $4 billion this year to expand in Japan, said the best way to make money outside its home market is to focus on a limited number of nations.
“Our strategy is getting deeper in countries that we’re already in, as opposed to dramatically broadening,” Ed Baird, chief operating officer of Newark, New Jersey-based Prudential’s international business, said today at a conference. “In Japan, they’re old, but they’re rich.”