Why Newspaper Paywalls Are Still a Bad Idea
Media industry research shows that more and more newspapers are implementing paywalls, possibly inspired by the launch of a "metered" wall at the New York Times earlier this year. Frederic Filloux argues in a blog post at The Monday Note that the metered approach can have benefits for papers that implement it, by boosting revenue and appealing to advertisers. But those positives can be more than outweighed by the negatives of a paywall, particularly for smaller newspapers—the main one being that a wall creates an opportunity for free competitors, of which there are a growing number.
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