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Robots, Digital Dollars Lure Buyers as Internet Rocks Art

Almar van der Krogt was surfing the Internet in 2009 when he happened upon a website featuring shifting waves of neon colors.

Its simplicity and constant motion captivated him. Over the next weeks, he returned to gaze at the site almost every day. Soon, Van der Krogt, an Internet consultant and art collector, realized he wanted to own it.