Microsoft Supports Higher App Prices for Windows Phone 7

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Microsoft Corp. will support higher prices on mobile-phone applications from outside developers to encourage better products, rather than embracing the free or 99-cent apps common in other companies’ stores.

“I’d rather developers sell fewer than a million downloads and get to a million dollars,” Brandon Watson, director of an apps developer program for Microsoft, said in a press briefing in Helsinki. “If we can support a higher price point that’s good for developers.”