Charlie Rose Talks to Roger Penske & Team

Roger, your drivers have won a record 15 checkered flags at Indy—and Helio has a shot at tying the record for the most wins there if he gets his fourth. What is it about the Indy 500 for you?
Roger Penske: I think it's the greatest race in the world. There is something about the history. I go back 60 years with it. When I attended with my dad, we didn't have good seats. We could hardly see the cars go by, but it was in my blood and the race has helped me, from a business perspective, to build our brand. We couldn't afford to buy the advertising on TV that we get when we're racing and leading the Indy 500, so it's been terrific.

And you're there in the pits every time?
Roger Penske: Absolutely. I say it's my fishing trip. It's my golf game on Saturday or Sunday. I have been at every race, and I typically run one of the cars. We have a contest amongst two or three of our key guys. We're racing each other. I'll be with Ryan Briscoe this year. We have Tim Cindric, who has always worked with Helio, and Clive Howell will be on the radio with Will.