Prada Leads Luxury Brands Facing Future With Hong Kong Listings

Lines snaking outside Louis Vuitton, Hermes, and Prada shops are a regular sight along Hong Kong’s Canton Road, the preferred haunt of Chinese tourists on shopping sprees. Now the Chinese city is becoming a shopping destination of another sort: It’s a favored place for global brands looking to raise money on the stock market.

Prada SpA, the Milan-based luxury goods house, may raise $2 billion through its initial public offering in Hong Kong, according to two people with knowledge of the deal. The Italian maker of Miu Miu bags and Church’s shoes follows cosmetics and skin-care maker L’Occitane Internationale SA, which raised $840 million in the former British colony last year.