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Google Pledges Europe Privacy Controls to Fight ‘Elephant’ Image

Google Inc. is trying to rehabilitate its image in Europe after years of rankling regulators, artists, publishers and privacy advocates in the region.

The owner of the world’s largest search engine is pledging increased hiring, more respect for intellectual property and improved privacy safeguards to win over critics. The efforts appear to be working, with politicians including French president Nicolas Sarkozy and German chancellor Angela Merkel softening their stances toward the Mountain View, California-based company.