Amazon.com Sues College Stores Association Over Textbook Ads

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Amazon.com Inc., the biggest online retailer, sued for a court order declaring that its advertised discounts of 30 percent on new college textbooks and 90 percent on used ones aren’t false or misleading.

Amazon sued the National Association of College Stores Inc.Bloomberg Terminal today in federal court in Seattle, saying the trade group is trying to prevent it from advertising lower prices. The association filed a complaint in March with the Better Business Bureau in New York calling Amazon’s claims false and misleading, the online retailer said in its filing.