Pursuits

PPR Shares Rise in Paris After Sales Beat Analyst Estimates

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PPR SA, owner of the Gucci fashion brand, advanced in Paris trading after reporting first-quarter sales that beat analysts’ estimates and saying it’s confident of surpassing its 2010 financial performance.

The stock climbed as much as 2.2 percent, the biggest intraday gain in more than a month, and traded at 120.80 euros, a 2 percent advance, as of 9:20 a.m. in Paris. PPR has risen 16 percent in the past year, valuing the maker of $725 covered gladiator sandals at 15.3 billion euros ($22.7 billion).