Crunching the Data of Love
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Two years ago, Mark Guilarte signed up with Match.com in search of female companionship. He was emphatic about his hair-color preference. The 26-year-old flight instructor from Arizona wanted a brunette. "I'm very picky," he says. "I knew what I was looking for."
Then Match.com recommended Carmen Lopez, a 25-year-old blonde, who was a housing manager with a military contractor and ... bingo. They were married in February. Carmen finds it strange that the nation's online personals service seemed to understand that she and her husband were meant for each other regardless of his hair-color preference. "I've always wondered, 'How the hell did they know?'" Carmen says. "Excuse my language."