Pursuits
BMW Drivers Tweet as Luxury Brands Chase Ford for IPhone Crowd
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Bayerische Motoren Werke AG, the world’s largest luxury-car maker, is bringing Twitter and Facebook to the 5-Series sedan as luxury auto brands play catch-up to Ford Motor Co. in the race for tech-savvy drivers.
BMW and Daimler AG’s Mercedes-Benz are adding Internet and smartphone access to their vehicles as environmental concerns and consumer addiction to mobile devices shift the emphasis to high-tech gadgetry from horsepower.