Hewlett-Packard Hires Homlish of SAP as Chief Marketing Officer

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Hewlett-Packard Co. hired Martin Homlish as chief marketing officer, the latest attempt by Leo Apotheker, chief executive officer since November, to reshape management of the world’s largest computer maker.

Homlish was formerly marketing chief at SAP AG, the top maker of business-management software, and will report to Apotheker, said Bill Wohl, a spokesman for Hewlett-Packard.