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IBM Aims to Make Cloud Computing More Palatable to Companies

International Business Machines Corp., angling to reap more than 5 percent of its revenue from cloud computing by 2015, is introducing new ways for customers to run business software inside its data centers.

IBM will begin selling the computing service, called “SmartCloud,” today to help large companies save money on equipment and software by letting them store data on IBM’s servers and access it over the Internet. Lockheed Martin Corp., Macy’s Inc., ING Groep N.V. and Kaiser Permanente are among companies that use IBM’s cloud-computing technology and may be target customers for SmartCloud, the company said.