Saab Auto’s Top Priority Is to Avoid Bad Publicity, Muller Says

Saab Automobile, the Swedish carmaker forced to temporarily halt production last week amid a payment dispute with suppliers, must repair the damage caused to its reputation, Chairman Victor Muller said.

“The most important thing Saab must now do is to not be in the media in a negative way,” Muller told reporters today in Nacka, Sweden. “We failed last week, clearly. We have spent one year trying to build up trust and the confidence in the business. It will take time to repair this, but we’ll repair it.”