Research vs. Practice: Bridging the Great B-School Divide

Recently a CEO friend of mine asked to see a research paper I had written for a leading management journal. I warned him that, as it was an academic paper, it was not the easiest of reads. Some time later he offered me feedback. He complained that the paper only really "got going" at page 15 and objected to my use of words he did not understand, such as "epistemology."

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