Pursuits
Pinehurst Golf Course Bets Facelift Halts 13% Drop in Visitors
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Pinehurst Resort’s No. 2 course didn’t get the financial boost its owner expected after hosting the 2005 U.S. Open. Over the next four years, visits by casual golfers fell 13 percent.
To reverse the decline after New Zealand’s Michael Campbell won his only major at the Pinehurst, North Carolina, course six years ago, Bob Dedman Jr., the resort’s chief executive officer, hired Ben Crenshaw and Bill Coore to restore the 104-year-old layout to its original Donald Ross design at a cost of $2.5 million.