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Apple Alumnus Rejects Online Anonymity With New Social Network

Bill Nguyen, who sold an online-music company to Apple Inc. in 2009, has a new startup with a different mission: making the Internet less of a haven for anonymous bullying and websites secretly tracking users.

The Internet wouldn’t be as “creepy” if more people were upfront about their true identities, Nguyen said. So he developed a social network called Color that’s completely transparent. Every time users turn on the application, which runs on smartphones, they will be able to see a live feed of all the pictures and videos of fellow users within 150 feet.