Trendy Men Fuel Demand for Male Jewelry
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Franck Marty likes jewelry. And not just on his wife. Marty, a rugged 52-year-old French television producer, figures he spends about €3,000 ($4,162) a year on silver rings and other baubles. The Parisian says jewelry carries greater significance when worn by men and helps set him apart.
Not for much longer. Rings, neck chains, and bracelets "for him" are becoming more popular as convention is abandoned in some parts of the world and showing status gains importance in others. Sales this year of men's jewelry priced above $700 will probably rise 9.9 percent to a record $2.54 billion, more than four times the gain forecast for all luxury goods, researcher Euromonitor International estimates.