Group Texting May Be a Hit at SXSW
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(Corrects the number of messages sent by GroupMe in the fourth paragraph.)
Cineastes have Sundance; startups have South by Southwest. The annual technology and arts conference, which runs Mar. 11-20 in Austin, Tex., began as a music festival in 1987 but added an "interactive" component in 1994. It's where tech's early adopters get to act like Hollywood studio heads, passing judgment on new ideas and propelling some into the national consciousness. South by Southwest, commonly known as SXSW, was the scene of Twitter's big break in 2007, and location check-in service Foursquare premiered there two years later.