Cybersecurity

Crowning the King of South by Southwest

Group messaging services, which make it easy tp chat with packs of friends while on the go, are hoping to break out in Austin this year. They're planning parties, giveaways, and gimmicks to win over the tech-savy hordes

Facebook acquired this group messaging service on Mar. 1
Created by: Three Google engineers who helped develop such products as Gmail and AdSense
What's special? Beluga adds a bit of whimsy—groups are called "pods"—and integrates with Facebook. Use your social networking login credentials to start texting on Beluga
SXSW Stunt: Given the recent acquisition, Beluga will keep its head down at this year's festival