Toyota Pushes U.S. Image Boost, Emerging-Market Gains
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Toyota Motor Corp. President Akio Toyoda set the world’s largest carmaker on a course seeking sales growth in emerging markets and an improved image in the U.S., in a bid to rebound from record recalls and a recession.
Toyoda, grandson of the company’s founder, laid out a “Global Vision” yesterday focused as much on boosting emotional ties to customers as on financial targets. His plan also shrinks Toyota’s board to 11 members from 27, the automaker’s biggest management shakeup in eight years.