Renault Plans Online Sales to Fight Peugeot Low-Cost Offers
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Renault SA will begin selling low-cost cars online to defend its leadership of Europe’s surging budget-vehicle market against rival offerings including a new brand being developed by PSA Peugeot Citroen.
Dacia, Renault’s no-frills badge, will experiment with an Internet sales program in Europe to prepare a wider rollout in the region next year, Gerard Detourbet, head of the company’s low-cost Entry program, said in a telephone interview.