FIFA Says South Africa World Cup Had Sales of $3.7 Billion
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The 2010 World Cup in South Africa brought in $3.7 billion in sales, according to soccer’s governing body, FIFA.
The tournament, played in Africa for the first time since it was established in 1930, was won by Spain. The majority of the tournament’s income came from the sale of television rights, which generated $2.4 billion. Marketing and sponsorship sales brought in $1.1 billion, according to FIFA, which presented its annual accounts today.